For investors
The wedge is shooting.
The market is human movement.
500M+ basketball players already film themselves. Coaching elite enough to interpret that footage reaches almost none of them. FilmRoom closes that gap with a phone — and the same stack scales to every sport where a camera can observe motion.
Read the case ↓Sources: FIBA global participation census · NBA + international pro league rosters (EuroLeague, ACB, LBA, CBA, B.League, NBL, PBA, BAL) · NCAA participation reports · NFHS high school participation data. Counts are rounded; personalized film coaching defined as structured per-player video review with form/decision feedback, not generic shot tracking.
What we're betting on
Four bets, one product
Each of these is independently true. Together they're the case for FilmRoom — and the case for vertical AI in sports broadly.
No hardware to ship. The camera is already in every player's pocket — every level, every country. Acquisition is a content/community problem, not a logistics one.
Personal-baseline coaching is a different product than textbook form analysis. Every athlete who trains with FilmRoom makes the model better at coaching that athlete — and the dataset compounds across the league.
The underlying CV + game-context stack is sport-agnostic. Basketball is the wedge — the same engine extends to football, soccer, tennis, strength training, and physical therapy with model-side work, not a rebuild.
D1 player at Duke, ML engineer at Microsoft, coach to 100+ athletes across the US and Nigeria. Lived both sides of the problem and shipped production AI at scale.
Where we are
Pre-launch. V1 imminent.
V1 ships shooting analysis
Personal baselines, 26-point pose tracking, automatic make/miss detection, shot-by-shot metrics. The skill with the clearest signal and the highest reps — the foundation everything else builds on.
Waitlist building in public
Players, coaches, trainers, and parents are signing up across multiple regions before any paid acquisition. Investor-tagged signups route directly to the founder.
Roadmap is sport-agnostic
After V1: finishing, ball-handling, defense, team sets, full game analysis. Beyond basketball: any sport or skill where a camera can observe human movement.
Raising soon.
If you invest in vertical AI, sports tech, athlete tooling, or the long arc of computer vision in the physical world — we'd love to talk.